How to Name Your Startup

“It is a pretty recognizable brand name. Originally it was ‘Jerry's Guide to the World Wide Web’ but we settled on ‘Yahoo.’” -Jerry Yang, Yahoo founder

It is no secret at this point that I love being an entrepreneur, and it’s a profession that I would recommend to virtually anyone. At the first mention of job-related trouble, the de facto advice I’ll dispense is to quit your job: burn the bridge behind you and don’t look back. I’ve given away more copies of The 4-Hour Workweek than I can count.

I am often asked, “what is the hardest part of starting a business?”

Like most things in life, the process of starting a business seems impossibly complex until you actually begin to undertake it – what appears from afar to be a mysterious black art becomes fairly simple and straightforward upon closer examination.

With my companies, I have negotiated distribution deals with, manufactured life-or-death components for 200 mph race cars in China, and managed 1,650+ different SKUs – without any full-time employees or a background in engineering, and all while living in South America for a six month stretch…without a cell phone.

Having said that, I can tell you – without hesitation – that the hardest part of starting a business is naming it. And, thanks to a booming startup market and the shrinking availability of .com domains, it is getting harder every day.

But fear not, my friends – while the proliferation of tech startups has certainly dwindled the supply of available .coms, it has also given birth to a series of fantastic tools and resources for solving this frustrating problem.

Below, we’ll go over some rules of naming, and subsequently I’ll divulge my heretofore secret arsenal that will turn you into a dark wizard in the mysterious and elusive art of startup naming.

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A Kitchen Trick That Will Change Your Life

This photo series absolutely blew my mind, so I decided to dedicate an entire post to sharing them (found this on Pinterest somewhere).

Step 1. Prepare yourself for the greatest epiphany of your kitchen career.

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Building a Better Night’s Sleep

Copyright © 2011 Condé Nast and

I’ve been told that I look like I’m about to exit the Matrix when I’m getting ready for bed. I consume a variety of pills, install devices on my body, insist on complete darkness and shiver in the bone-chilling cold.

You might be thinking, “how is it possible that you’ve ever had a girlfriend?” or, “this guy is awesome!” (in which case, I’m wondering, how is it possible that you’ve ever had a girl/boyfriend?). Let’s face it – by the time the relationship progresses to a sleepover, it’s probably too late for them to make a smooth exit. They’re going to have to get used to your strange sleep habits.

Besides, the ends justify the means – according to my bedside brainwave monitor (seriously), I usually rank upwards of the 90th percentile for sleep quality scores.

Here’s how I scare off potential bedmates achieve great sleep. Continue reading

How to Apply Business Principles for a Better Personal Life

We’ve all heard stories about the workaholic corporate-type with no personal life, or the driven entrepreneur with a singular focus on business. But in reality, there’s a lot we can learn from the business world – ideas, practices, and philosophies that can be applied to lead an easier, more fulfilling, and more productive life.

I have a few favorites that I’ve raided from my entrepreneurial war chest and implemented successfully in my day-to-day routine. Follow along as we transform boring corporate jargon into Zen-like awesomeness.

Businessman meditating

Today, we're going to breathe some new life into stuffy business concepts.

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10 Easy Ways to Improve Your Life Today

Changing or improving your life doesn’t have to be a long, frustrating, drawn-out process. I’m always in search of the smallest changes that yield the biggest returns, and below is my collection of quick tips that can make your life easier, more fulfilling, or just less of a pain in the ass.

Try one or two of these and tell me how great they worked.

Sleeping at the desk

Zack’s Not-So-Secret List of Simple Ways to Increase Happiness, Productivity, or General Awesomeness

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